CrackerR Documentation

Choice of Brand for Crakers

Description

a cross-section

number of observations : 3292

observation : individuals

country : United States

Usage

data(Cracker)

Format

A dataframe containing :

id

individuals identifiers

choice

one of sunshine, kleebler, nabisco, private

disp.z

is there a display for brand z ?

feat.z

is there a newspaper feature advertisement for brand z ?

price.z

price of brand z

Source

Jain, Dipak C., Naufel J. Vilcassim and Pradeep K. Chintagunta (1994) “A random–coefficients logit brand–choice model applied to panel data”, Journal of Business and Economics Statistics, 12(3), 317.

Paap, R. and Philip Hans Frances (2000) “A dynamic multinomial probit model for brand choices with different short–run effects of marketing mix variables”, Journal of Applied Econometrics, 15(6), 717–744.

References

Journal of Business Economics and Statistics web site : http://amstat.tandfonline.com/loi/ubes20.

See Also

Index.Source, Index.Economics, Index.Econometrics, Index.Observations